Tidal, the artist owned streaming company purchased by Jay Zearlier this year, has introduced Tidal Discovery, a new feature designed to break unknown artists.
The service will be run in partnership with Phonofile and Record Union with other partners set to join.
The aim of the service is to get unsigned bands and artists out to a broader audience. High quality releases will be featured in monthly playlists and be promoted along with Tidal exclusives.
Tidal said it will play an active role in the marketing and promotion of new talent including staging a series of Discovery concerts across the country featuring some of the top streaming Discovery artists. Artists will also be able to select their preferred royalty structure.
Jay Z hit back at Tidal critics this week when he said that “many big companies” are “spending millions on a smear campaign”.
The service expanded to eight new markets this week, including New Zealand, Israel, Monaco, Lichtenstein, Andorra, Iceland, Thailand and Malaysia.
Tidal is now available in 43 countries globally, including the US, Canada, the UK, Ireland, Finland, the Netherlands, Belgium, Luxembourg, Italy, South Africa, Czech Republic, Slovakia, Singapore, Denmark, Spain, Portugal, Estonia, Latvia, Lithuania, Norway, France, Austria, Switzerland, Hungary, Turkey, Sweden, Romania, Slovenia, Greece, Cyprus, Malta, Poland, Australia, Hong Kong, Germany, New Zealand, Israel, Monaco, Lichtenstein, Andorra, Iceland, Thailand and Malaysia.