By this time next year, artists like Adele and Taylor Swift will be viewed as industry pioneers.
Now, Sony Music is now preparing a massive, company-wide shift towards Hollywood-style ‘windowing,’ according to a bombshell statement by Sony Entertainment CEO Michael Lynton. Currently, virtually all Hollywood releases march through a windowed release cycle, starting with higher-generating outlets like movie theaters, and ending with lower-revenue spots like Netflix.
The music industry rarely windowing at all, while mostly giving everything away for free from day one. Now, that’s about to change: in an interview at the tech- and media-focused Re/Code, Lynton pointed to windowing as a broader industry response to tanking revenues, and a solution for both Sony Music and other major music content owners. “We all see the business is moving downhill; the download business is declining quarterly,” Lynton told Re/Code journalist Peter Kafka. “The kind of a service that we would like to see, going forward, is a subscription service… complete story